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Transcend brings strategic planning best practices to your team to develop the best range of options for your business and full executive team buy-in at all stages of the process. Whether you are reviewing plans for one business unit, or realigning your entire business to new customers and markets, Transcend will team with you to smooth the transitions and leverage the best knowledge inside and outside your company. Strategy consulting projects include all facets of the business, including: Sales and Distribution Strategy We review your goals in entering a business planning
process, and can provide services ranging from a goal-specific critical review
of your existing plan to research and facilitation of the production of a new
business plan. We have extensive
experience with both entrepreneurial small businesses and large established
businesses, and can help you work through strategic priorities, market
segmentation, business model adjustment, core competency and business driver
identification, value chain analysis, organizational competency and gap
identification and financial modeling. We review your key competitors and how you and they are
viewed by the key customers and opinion leaders in your industry. In addition to traditional competitive
analysis, we can benchmark you in key organizational competencies (e.g.
customer service, on time delivery, meeting expectations, customer focus,
product/service innovation. etc.) against leaders in that area to identify “out
of the box” ways to shift your strategic model and raise the bar in your core
areas of competence. We survey your key customer segments and measure your
current performance on critical measures of success. Depending upon your industry, we often recommend this be a
regular exercise to continually scorecard the status of your customer
relationships and measure the impact of your initiatives. Leveraging your best knowledge about your industry and
customers, we team with you to develop concise and targeted product concepts,
market positioning, communication objectives, media and promotional strategies,
creative direction and tools to measure your ongoing marketing
initiatives. We often utilize
specialized market research tools and partners to bring best practices in
insight development and creative alignment.
Our objective is improvements in your bottom-line through improved
message efficiency and greater marketing synergy throughout your activities. Sales and
Distribution Strategy Transcend reviews your current positioning, strategies and
goals, and we work with you to develop alternative channels, partnering plans, sales
strategies and organizational plans to better leverage your strengths. We work with your entire sales organization
to align them with new strategies and shift work cultures to support the
change. Often this is a follow-on stage
to a competitive analysis or customer satisfaction project Working with your executive team, we identify and capture
the corporate culture of your management team, and examine how that is codified
or not in your business processes. Gaps
between your espoused core values and the systems which create culture at other
levels of the organization and to the outside world are identified and we work
with you to develop and implement alternative business processes more in line
with your core values. Often disagreements within a management team lie under the
surface and create unproductive rifts.
We work with your executive team to identify and facilitate consensus on
areas of disagreement to be addressed and action plans to resolve major areas
of contention. Our objective is that
your executive team works together more smoothly and cooperatively by bringing
out and taking action on underlying disputes – adding to your productivity and
bottom-line. Contact us today for a free initial consultation and a
review of how we might help: |